The Need to Shift from Event to Event-Tech in COVID-19
Blog: NASSCOM Official Blog
The Need to Shift from Event to Event-Tech in COVID-19
We are living in a world where social distancing has become a norm and for obvious reasons, the industry where social distancing goes for a toss is the Event industry. Event management is thus one of the worst affected industry in the COVID world.
But one thing the COVID era has taught to the World is to find “Opportunity in Diversity” and like other industries, Events industry has also started to take the innovation route to make their business sustainable. And as with everything else what has come to their rescue is “Technology”
Physical events are the best way to interact, learn, network and showcase. However, COVID-19 has put a full-stop to all such events. So, Event management companies have taken the route of online events to continue with their business. An online event might sound unrealistic but companies around the globe have made this happen using the best technology tools available.
A global event management software company has successfully conducted 60,000 virtual events in the past 4 months. So, what is required is taking out the best solution that suits the current situation and that is what an Indian start-up 10Times has done.
A business event discovery start-up, 10 Times which not only offers one stop place for finding information on events but also allows users to join communities where they can find relevant events, find people and schedule meetings before the event.
They also launched a SaaS solution oDASH, for end-to-end event management on a single platform.
Launched FLOOR, a virtual platform that helps organizers host large scale events online with up to one million participants.
One of the unique features of 10times is that it covers 100 industries like banking and finance, construction, education and training, travel and tourism and others. Overall it has also hosted 4 lakh + events annually in over 10,000 cities
What works for start-ups like 10Times is creating a unique solution according to the business requirement and pivot during adverse scenarios. A strategy that every start-up should follow especially during the struggling COVID times.
Please catch me on Twitter Chat (@AshishGupta237) next week (24th July 5:00 -6:00 PM) to discuss more around Event Tech.
Add source: 10times, Your Story, Inc 42
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