Blog Posts Process Management

The Marketer’s Take On Facebook’s Q3 2019 Earnings: Waiting For More

Blog: Forrester BPM Center of Excellence

My team at Forrester joins Facebook’s quarterly earnings calls not with a financial analyst’s mindset. Instead we listen for the benefit of our B2C marketing clients. Many of them likely contributed to Facebook’s amazing ad revenue growth of 28% YOY. As it seems every quarter lately, markets continue to up their spend with the social […]

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