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The Intelligence Revolution Takes Hold In Marketing Creativity

Blog: Forrester Blog for Business Process and Applications Professionals

The incorporation of data intelligence into the creative process is the most consequential advancement in creative agencies since the creative revolution of 1950s and 1960s Madison Avenue. Mid-century agencies’ embrace of humanistic consumer empathy forever altered the course of marketing and advertising by overlaying a brand idea with a psychological understanding of consumers. It established […]

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