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The Inflection Point for Addressable and Advanced TV Is Here Now. Really.

Blog: Forrester BPM Center of Excellence

The headlines have said it for years: TV is about to change. It will become more targeted. So I don’t blame you if you are a bit skeptical. But yesterday I presented data from the ANA/Forrester State of TV and Online Video Survey that strongly demonstrates that we are finally at the point where rapid […]

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