The Importance Of Defining Event ROI In The B2B Marketing Mix
Blog: Forrester BPM Center of Excellence
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […]
Leave a Comment
You must be logged in to post a comment.