Blog Posts Process Management

The Green Consumer Paradox

Blog: Forrester BPM Center of Excellence

With: Melissa Chaudet As consumers, we don’t always act according to our values. This is especially true when it comes to protecting the planet. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly. My colleague Melissa […]

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