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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Blog: Forrester BPM Center of Excellence

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends. […]

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