The Future Of Creative Agencies Requires Taking A Human + Machine Leap
Blog: Forrester BPM Center of Excellence
Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting heavily on data and building audience activation platforms to deliver growth, efficiency, and scale. These moves are paying off in media. However, the promise of data-driven creative […]
Leave a Comment
You must be logged in to post a comment.