The Future Of Consumer Buying Will Drive The Reinvention Of Your Business
Blog: Forrester BPM Center of Excellence
Forrester recently explored changes in how consumers buy products and services. The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the economic impact of marketplaces, next-generation product experiences, consumers’ perception of brand values, and brands’ adoptions of business models. Any firm that sells to consumers must understand how these […]
Leave a Comment
You must be logged in to post a comment.