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The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 — A Tale Of Dueling Priorities Fueled By Customer Obsession

Blog: Forrester BPM Center of Excellence

The story of enterprise marketing software suites (EMSS) is one of relentless expansion. Originally conceived for its namesake — marketing — EMSS has grown to offer a consolidated source of marketing functionality spanning customer engagement, advertising, measurement, and resource management. This breadth and depth make EMSS the center of gravity for many firms’ martech stacks. […]

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