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The Data Digest: Which Ads Resonate In The Weeks After Super Bowl LII

Blog: Forrester BPM Center of Excellence

In a blog post immediately following this year’s Super Bowl, my colleague Joanna O’Connell said that ads in this year’s big game could be summed up as “trying too hard with mostly nonsensical and underwhelming results.” Of all the ads that played during the game, the winner of this year’s Try-Hard award was certainly Ram […]

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