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The Data Digest: Consumers Want Devices To Talk Back

Blog: Forrester BPM Center of Excellence

My parents were recently gifted their first Amazon Echo — and as you might guess, I’ve been thrilled to observe first-hand how a household of relative tech Luddites responds to the device. Delighted fascination, tempered by security concerns, drives these Baby Boomers to test the depth of Alexa’s knowledge by asking one-off random questions. My […]

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