Blog Posts Process Management

The Content Localization Gap

Blog: Forrester BPM Center of Excellence

Bridging the gulf between tech buyer expectations and vendor content B2B buyers increasingly expect contextual content tailored to their unique circumstances, which means an ongoing challenge for B2B technology marketers is crafting engaging content that appeals to customers across different touchpoints. However, most technology vendor content falls short of these expectations. In our recent study, 60% […]

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