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The Collision of Precision And Persuasion: Rethink The Customer Lifecycle

Blog: Forrester BPM Center of Excellence

The separation of media and creative execution 40 years ago sent the advertising industry spiraling.  Advertising’s perception has devolved from entertaining to annoying, investment to commodity, channels organized to communication everywhere, audiences obtainable to users elusive. Savvy marketers are actively seeking solutions to join the lower and upper funnel of marketing as a means to […]

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