The CMO and CIO Partnership In Digital Transformation
Blog: Forrester BPM Center of Excellence
The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have been scarce. However, that’s changing. The pandemic forced marketing and IT to work together, shrinking the collaboration gap. It has also revealed new opportunities for CMOs […]
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