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The B2B Content Guide: Tech Buyers Need Relevant Vendor Content Pre- And Post-Sales

Blog: Forrester BPM Center of Excellence

Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research tells us that creating B2B content to serve changing tech buyers throughout their purchase journeys is a top challenge for marketers.[1] This challenge also impacts sales teams that struggle to connect offerings to buyer needs […]

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