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Take A Pragmatic Approach To B2B Conversation Design To Avoid Dystopian Dialogue

Blog: Forrester BPM Center of Excellence

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […]

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