As I was momentarily pausing from working on a presentation, I leaned back and noticed that there was quite a bit of “business” occurring in my local Starbucks.  There were a lot of enthusiastic conversations with a collection of open laptops, notebooks, tablets, and more being used to share, illustrate, and note ideas.  This wasn’t the first time I’d seen this same level of engagement in a Starbucks. 

Then something occurred to me.  I was witnessing an incubator of business, non-profit, and personal ideas being generated and matured.  Of course some people are there for just a coffee and a chair to relax.  Others are there for a quick pick-me-up for the day or remainder of the day.  Alternatively, it was clear that Starbucks was this place where business was happening, where new ideas were being generated, where collaboration was happening, and where progress was being made.  It was an incubator of innovation! 

That’s where it occurred to me, Starbucks was part coffee shop and part office-as-a-service (OaaS) incubator.  I therefore have redubbed Starbucks to Startupbucks!  The first part of the name (Startup) is a place where new ideas come to life and blossom surrounded by the aroma of coffee beans.  The second part of the name (bucks) is coincidentally where hopes for financial reward is part of the innovation dream.   I wonder how much business has been conducted in Startupbucks and much money this translates into?   Next time you are in Starbucks, take a look around.  Are you seeing the same thing that I am?  Finally, thank you Starbucks and the many coffee shops like you for providing us this OaaS that makes a great incubator of ideas and haven for progress!