Blog Posts Process Management

Start with Customer Insights to Determine Your Highest-Fit Opportunities

Blog: Forrester BPM Center of Excellence

The explosion of account-based marketing (ABM) at scale has been enabled by the proliferation of data and insights. It’s now within the reach of all B2B marketers to get more precise about who, how, and when they are engaging with customers and prospects. But the question remains, for marketers as well as for the business […]

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