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Blog: NASSCOM Official Blog


Covid-19 crisis is on its peak, where most of the businesses have shut down and industries are not working with their full potentials. Many of the manufacturing units stopped producing goods. These units are not operating, but the expenses are moving forward, there’s no stopping. It is a difficult situation since there are less source of revenue.

This will definitely have a huge impact on this ecosystem.

However, on a positive side, if we see, lockdown had bubbled with so many new ventures and India has actually moved forward with innovation and courage.

The fight with corona virus is open to all type of start-ups, companies and innovators, which had filled a lot of gap between the demand and supply of essentials to fight this novel cause.

Some of the start-ups I would like to highlight are –

These are some of the new ventures which came up as a helping hand in this period of crisis. Department for promotion of industry and internal trade(DPIIT) and Start-up India collaborated and launched a competition for budding entrepreneurs, which helped many start-ups to come forward. Not just this NASSCOM incubation centers at various places helped these entrepreneurs to grow.

This was the situation during the lock-down, but what will happen to these start-ups post lock-down?

Will they have to change their survival ideas?

The answer is Yes. All the start-ups have to work for better survival methods, bring innovative products and provide a reason for themselves to live!

To cope up with the stagnant economy, the start-ups have to step one leg forward so that it can provide relief even to the jobless people.



There are many start-ups which are highlighted in this Covid-19 outbreak, and has made accelerations in market dynamics with its innovative ideas.

We will now be living in a post-Corona world, where major change that we would be seeing is doing things digitally. Government and other people who thought start-ups being a dicey affair in India, are now coming up with different aids to power up the new ventures.

Some aspects that were futuristic, have eventually time-travelled and came early to the present scenario. This pandemic, was a challenge but it gave opportunities for the start-ups to grow and expand.


Brief Profile 

Palak Bhatnagar is a student , pursuing PGDM in Finance and Business Analytics at New Delhi Institute of Management , New Delhi . She is a finance enthusiast , a versatile person who likes to explore . She is a keen learner with an objective to learn and grow.

The post START UPS TO BE THE ‘NEW NORMAL’ IN INDIA appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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