Solving The ‘Do More With Less’ Marketing Paradox: Human Plus Technology Equivalents
Blog: Forrester BPM Center of Excellence
The ‘Do More With Less’ Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. Meanwhile, CMOs have long been expected to acquire more customers with less marketing. Yet, four in 10 executives prioritize reducing costs. So, how will the C-suite grow revenue? New customer acquisition tops the list. Then, if you […]
Leave a Comment
You must be logged in to post a comment.