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Snapchat Will Not Snap Out Of It

Blog: Forrester BPM Center of Excellence

Snapchat recently launched a product redesign to the dismay of power users and relief of Snapchat newbs. Initially designed for ephemeral messaging, its intentionally confusing treasure hunt of a UX appealed to this exploratory young audience. The app’s overhaul is a classic case of a company losing sight of what’s most important: the core customer. […]

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