Six ways mobile location data will play a crucial role in 2016
Blog: NASSCOM Official Blog
With almost three quarters ( 74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensable marketing tool. In 2016, marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking. Here are six ways mobile location data will play a crucial […]
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