Roy Schulte from Gartner in this Forbes article talks about real-time analytics that “enable faster, more precise and more effective decisions than conventional decisions made with stale data or no data. Think about how one poor decision at a telecommunications company could result in bad mobile phone service for the president of a large customer, and ultimately lead to a multimillion dollar contract being cancelled. Or, likewise, the consequences of making 100,000 bad $50 decisions.”