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Signavio’s Business Transformation Suite

Blog: MWD Advisors

 
Signavio (www.signavio.com) is a privately-held vendor of process and decision modelling and management tools. The Signavio Business Transformation Suite is a cloud-based collection of tools that help with the discovery, design and analysis of business processes (and to a lesser extent, decisions) – woven together with highly-configurable automation and collaboration capabilities that teams can use to amplify the results of their efforts.

Key takeaways

A strong business and a fast-expanding platform

Signavio was founded in 2009 as a spin-out from Germany’s Hasso Plattner Institute, where its first product, a fully web-based process modelling tool emphasising collaboration, began life as a research project in 2006.

The company’s offering has moved on significantly since then, though process modelling is still a core component. Today the Signavio offering spans and links a set of tools that help with both design and data-led analysis, not only for business processes but also decisions, in order to (in its own words) “unleash the power of process”. Crucially, the broadened offering remains 100% web-based and there remains a strong emphasis on the value of collaboration and stakeholder engagement. The vast majority of customers subscribe to and access Signavio’s tools from Signavio’s own cloud platform, and purchase its services through annual subscriptions.

In the context of a relatively moribund business architecture and analysis tools market, Signavio’s business performance is impressive: it’s grown annually-renewable revenue (ARR) at between 70% and 90% for each of the past three years.

A platform for business transformation initiatives

Signavio is commonly thought of as a business process modelling tool vendor, but taking its Business Transformation Suite (and the full set of its components) into consideration it’s clear that the company has a much broader role to play in support of transformation initiatives.

Signavio Process Intelligence provides a really powerful toolkit for process insight and analytics, by going beyond the usual scope of process mining and adding features that help teams write and share data-powered improvement investigations and investment cases. But more than that, by giving you the ability to drive engagement and collaboration across even a large and dispersed organisation, Signavio’s Workflow Accelerator and Collaboration Hub combine to give you a platform that can truly ‘activate’ your teams’ process modelling and management work and integrate that work into the day-to-day work of the business.

Signavio: taking a broader role

Signavio (www.signavio.com) is a privately-held vendor of process and decision modelling and management tools. Founded in 2009 in Berlin, Germany, the company now has additional offices in London, Paris, Singapore, Melbourne and Boston. It currently has around 270 employees, and serves around 1,300 customers around the world.

In 2015, Signavio took EUR 31m in funding from equity finance firm Summit Partners; in March 2018 Summit invested a further EUR 15.5m. As a privately-held company Signavio doesn’t disclose financial results, but we estimate the company will achieve ARR (Annual Renewable Revenue) of around $35m in 2018. It’s been growing revenue at between 70% and 90% for each of the past three years, and its annual customer renewal rate currently stands at around 97% – much higher than the average rate for enterprise SaaS vendors of 90-95%.

Beyond business process modelling

Signavio was founded by current CEO Gero Decker and three colleagues as a spin-out from Germany’s Hasso Plattner Institute, where its first product, a fully web-based process modelling tool emphasising collaboration, began life as a research project in 2006.

The company’s offering has moved on significantly since then, though process modelling is still a core component. Today the Signavio offering spans and links a set of tools that help with both design and data-led analysis, not only for business processes but also decisions, in order to (in its own words) “unleash the power of process”. Crucially, the broadened offering remains 100% web-based and there remains a strong emphasis on the value of collaboration and stakeholder engagement. The vast majority of customers subscribe to and access Signavio’s tools from Signavio’s own cloud platform – available via AWS in US East Coast and Australia, and via Adacor/eShelter in Germany – and purchase its services through annual subscriptions.

Signavio’s tools are used for a range of types of project, and very often for more than one type of project at once: a recent customer survey highlighted that around 85% of its customers are using Signavio’s tools to pursue operational excellence initiatives; whereas around 50% are using its tools to assist with business transformation initiatives (customers were allowed to identify multiple types of use).

As one might expect, a significant portion (around half) of Signavio’s clients are based in Germany or German-speaking markets – examples include DHL, Roche, Aldi, Hugo Boss and SAP (with all SAP employees being users of the BPM Collaboration Hub; and SAP committing to use Signavio as part of its MaxAttention customer support programs). However, the company’s international footprint is growing; the USA is currently the company’s second biggest market and its customers there include Quicken Loans, Seagate, DTE, Aflac, Noble Energy and several large US Banks. UK and the Asia-Pacific region are also growing strongly, with Telstra, AMP, the BBC and Prudential among recent significant wins.

Inside the Signavio Business Transformation Suite

The Signavio Business Transformation Suite is a cloud-based collection of modelling and analysis tools that help with the discovery, design and analysis of business processes (and to a lesser extent, decisions). It also provides internal facilities to simulate, animate and execute those process and decision models, or export them for execution in other environments. Crucially, the primary tools within the suite are woven together with highly-configurable automation and collaboration capabilities that teams can use to amplify the results of their efforts. All the tools use the same shared repository, which has a rich security model allowing role-based access control to repository elements.


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The post Signavio’s Business Transformation Suite appeared first on MWD Advisors.

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