Seven Fallacies Of Product-Led Growth That B2B CMOs Must Address
Blog: Forrester BPM Center of Excellence
CMOs at companies that employ or plan to employ a product-led growth (PLG) strategy have a unique opportunity to use their team’s competencies to accelerate company growth. Dispelling the seven common PLG fallacies will both help the company scale faster and create trust in the marketing function to support it.
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