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SEO Basics: Complete Guide to Search Engine Optimization

The number of websites available online is abundant. Google Search, which has an activity rate as high as 83 percent of all search engine users, is the most popular technique to locate a certain website.

Interesting, right? More than 94 percent of users who are looking for information research if they don’t find what they’re looking for on the first search page. And render extra sites completely worthless.

You can thus guess what will occur if your material leaves the top page. Search Engine Optimization may be used in this situation to direct you toward the top rankings. Thus it is important to have the knowledge of Search Engine Optimization Basics.

Let’s get to the blog and cover the basic SEO concepts.

Table of Contents

Want to learn more about SEO basics? Watch this video by Intellipaat

SEO Basics

What is SEO?

The practice of taking action to increase organic traffic from search engines is known as Search Engine Optimization (SEO).

How does SEO work?

These algorithms, which have become quite complicated over time, consider hundreds or even thousands of distinct ranking indicators to decide the SERP ranks. When someone has a question and wants to locate an answer online, they use search engines.

Search engines employ algorithms, which are computer programs that filter through data to provide users with the exact results they need.

Search engines like Google determine which websites to display for each query based on an algorithm or set of criteria.


Search engines employ crawling to search new and old websites. Internal linking and backlinking are essential to SEO because crawlers, also known as spiders, employ links to find and re-find material.


Search engines employ indexing to store online information so that it may later be shown in search results. Crawling is followed by indexing. A search engine will index the majority of pages, but spammy, banned, or duplicate pages are rarely included.

Following crawling and indexing, a search engine evaluates sites using its ranking criteria, which include:

How does SEO work?

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SEO Principles

Few of the key principles of SEO are discussed below:




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So are you thinking of pursuing a career in SEO? Our SEO Training Certification Course will help you from  SEO Basics to advance

Why SEO?

In today’s competitive world we have seen the SEO market has become important. Every day, millions of people use search engines to find information or solutions to issues. Hence the knowledge of SEO basics will help you to maintain your website’s online presence over the internet.


Over the past few years, SEO has played a huge part in online marketing.

SEO specifically aids customers in times of need, and companies along with their marketing initiatives will profit from establishing strong, high-quality SEO on their websites and other digital domains.

Although SEO has its difficulties, having the knowledge of SEO basics will offer possibilities that are vital to a brand’s present and future web presence and assists in future-proof success for any sort of organization.

Still in doubt? Visit our Digital Marketing Community page.

The post SEO Basics: Complete Guide to Search Engine Optimization appeared first on Intellipaat Blog.

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