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Segment And Benchmark Your Journeys To Drive Emotional Engagement

Blog: Forrester BPM Center of Excellence

We know customer journeys matter. We know emotion matters. But do we know what “good” looks like when it comes to customer journeys? Do we know how to design for emotion? Well, the two are inextricably linked. To know what good looks like — and how to benchmark journeys — we need to understand the […]

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