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Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Blog: Forrester BPM Center of Excellence

Salesforce  announced today their intent to acquire CloudCraze  – a B2B eCommerce application. This savvy, and long-anticipated move nicely rounds out their broad CRM portfolio, and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one compared to their B2C ecommerce acquisition of Demandware. This is because B2C engagement is […]

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