Blog Posts Process Management

Sales Kickoff Meeting: CSOs Must Do These Four Things Well

Blog: Forrester BPM Center of Excellence

During the next round of sales kickoff (SKO) meetings, sellers will seek answers to probing questions. Will there be shortfalls, layoffs, and reorganizations? Better products, achievable quotas, and more support? CSOs/CROs, together with sales enablement leaders, must address these questions and emotions. They must also use their budgets creatively to drive the agenda and energy […]

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