Blog Posts Process Analysis

Role Map Analysis

Blog: Biz-Performance, David Brown


  • Helps to identify the relationships between the people who are accountable for leading change (e.g. project sponsors) and the people who will need to operationalise the change (e.g. affected or “targeted” employees).  It also assists in highlighting potential difficulties relating to committed, ongoing project sponsorship.

When to Use

The Role Map Analysis can be used in two main ways.
  • To help structure the development of a Sponsorship Role Map
    • Because it is based on objectively accepted factors that ensure effective project leadership/ sponsorship, Role Map Analysis makes it easier for the joint client/consultant team to discuss and resolve sensitive issues at an early stage in the partnership. “Typical” sensitive issues include low commitment levels of potential sponsors to the proposed changes, lack of cross functional networking and ineffective leadership styles. The discussion and resolution of these issues sets an example for how to address similar issues, if and when they arise in later stages of the project.
  • Incorporate this analysis into project management
    • At every stage of the BPI project, there are decisions made concerning the sponsorship of the next stages.  Role Map Analysis can help to highlight the importance of effective sponsorship by ensuring that each phase and each deliverable within the overall initiative achieves its expected results.


Initial drafts of the Role Map Analysis can be developed with the client team, or in a work­shop with individuals familiar with the scope of the BPI (Business Process Improvement) initiative.  The initial drafts are then refined through discussions with the leadership team.
  1. Identify the target groups of the BPI initiative, and map them against the current organization chart.
  2. Identify other groups that need to be engaged to successfully achieve change.
    1. For each target group, identify the leader or manager who is likely to be re­sponsible for implementing specific changes. These people need to have the requisite accountability and budgetary decision-making to create the conditions for success.
    2. Identify the chain of leadership up to the point where someone can legitimately be seen to be accountable for the total BPI initiative.
    3. Indicate the likely reaction of each individual leader to the implementation of the BPI initiative:
      1. positive or supportive (+)
      2. negative or opposing (-)
      3. neutral or unknown (?).
  3. Draft the Sponsorship Role Map, and present it to the leadership team for discussion.



  • Sometimes, the people who need to strongly support the change may remain unconvinced about the need for change. It is critical that this issue be addressed.  Involve these individuals in Case for Change exercises and coaching. In extreme cases, remove these people from their current sphere of influence. This will involve sensitive discussions with Senior Management and, where appropriate, the individual’s direct manager.

Tactics/Helpful Hints

  • Take note of the guidelines in the Sponsorship Role Map deliverable, particularly regarding the use of language and the potentially dysfunctional configuration of roles.
  • Be aware that some targets will, in subsequent stages of the change process, become sponsors of specific elements of the overall BPI initiative.
TOGAF Categories of Stakeholders.PNG
TOGAF – Categories of Stakeholders
  • Coming from a Sales and Marketing background a useful tool in analysing breakdowns in organisation structure is Pain Chain Analysis. This provides a way of analysing the breakdown of a process and the impact it has on related processes. An example of a Pain Chain and its impact on roles in the chain is highlighted below.

Pain Chain Example.PNG

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