Retailers: Your App Experiences Need Work – These Best Practices Can Help
Blog: Forrester BPM Center of Excellence
A great mobile app experience is imperative for retailers: Your most loyal customers use your app, customers abandon brands with bad experiences, and customer expectations are rising as new features used by competitors improve the in-app experience. To help retailers benchmark their mobile apps and prioritize improvements in a feature minefield, we evaluated 15 retailer mobile apps in the […]
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