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Redefine Omnichannel Success To Measure Performance Effectively

Blog: Forrester BPM Center of Excellence

What should our omnichannel scorecard look like? What key metrics should be included?  What metrics are we missing? These are some of the questions I often get from retailers. Retail performance dashboards will most certainly include touch-point-focused, point-in-time metrics like online conversation rates. These are valuable measures, but conversion rates alone do not give a […]

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