Blog Posts Process Management

Reaching Gen Z Starts With Understanding Their Truths

Blog: Forrester BPM Center of Excellence

During my time in advertising, one of the top questions I was asked by clients was: How do we reach the next-generation consumer without alienating our current (aging) customer base? It’s a business problem that’s on the mind of every marketing leader looking to future-proof their brand. In addressing this question, the first step involves […]

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