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Qualtrics’s $1.125B Acquisition of Clarabridge Upends the Customer Feedback Management Market

Blog: Forrester BPM Center of Excellence

Last evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop they’ve secured the best-in-class analytics capabilities that will define the future of voice of customer programs, as firms decrease their reliance on surveys and focus instead on understanding customers based […]

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