Blog Posts Process Management

Q&A — Uniting CX + Marketing At CX North America

Blog: Forrester BPM Center of Excellence

I talk to lots of marketing and customer experience (CX) professionals as part of my job. I keep hearing over and over about how both groups are struggling to secure buy-in, differentiate, and win over customers. I also hear story after story of marketing and CX pros at odds with each other — they are […]

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