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Q&A: How Oracle drives more revenue from its B2B customer data

Blog: Oracle BPM

Explore Oracle’s innovative approach to B2B marketing and sales.Discover how Oracle tackles the challenges of unifying marketing and sales, transitioning to a subscription-based model, and leveraging first-party data with their customer data platform Unity and Eloqua integration. Learn how this integration streamlines segmentation, enhances customer experiences, and sets the stage for AI-driven transformations, providing a competitive edge in today’s dynamic market landscape.

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