Put A Finer Point On What A “Coaching Culture” Really Means For Your 2022 Planning
Blog: Forrester BPM Center of Excellence
When your sales organization looks to create a “coaching culture,” does everyone fully understand what behaviors you need them to demonstrate? How about what outcomes you’re looking to drive? If you don’t take the time to clearly define what sales coaching is, you risk it becoming just another diluted buzzword leading to nothing of significance getting accomplished.