Publicis Groupe’s Money Back Performance Guarantee Shifts The Agency/ Brand Economic Model From Paying For People To Paying For Performance
Blog: Forrester BPM Center of Excellence
Publicis Groupe announced today the creation of “The Pact, Powered by Epsilon,” a new digital media planning and buying service that offers “money-back performance commitments” that guarantee the business outcomes from digital marketing campaigns. The introduction of The Pact is a timely move to give brands a mechanism to manage the risk of marketing during […]
Leave a Comment
You must be logged in to post a comment.