Blog Posts Process Management

Proving the enterprise value of marketing

Blog: OpenText

In the past it was sales that closed the deal, and marketing that was creating the opportunity. But today, the value of a company is so linked to intangible assets, such as brand value and the external perception of a company, that marketing’s role has expanded from simply driving leads and running events to bringing …

The post Proving the enterprise value of marketing appeared first on OpenText Blogs.

Leave a Comment

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Filter

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Get the BPI Web Feed

Some integration examples