Mark Pincus built Zynga into one of the biggest gaming companies in the world and helped shape the early era of social products on the internet.

Public Release: June 2.
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In this conversation, he breaks down how great founders spot winning ideas early, why most startups build the wrong thing, and how products become part of people’s daily lives.

He shares lessons from building Zynga, missing the opportunity behind social networking before Facebook took off, navigating platform risk during Zynga’s explosive growth, and rebuilding his confidence after major failures.

You’ll learn how to test ideas faster, what separates products people try from products people love, how to avoid “death by compromise” as a founder, and why the best builders stay obsessed with what users actually want.

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