Blog Posts Process Management

Personalization And Trust Start With Understanding Customer Privacy Expectations

Blog: Forrester BPM Center of Excellence

There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored. There is a tendency, though, to treat privacy as a binary thing: We care about it, […]

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