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Personality And Empathy Are The Keys To Success With Bots And Virtual Assistants In B2B Marketing And Sales

Blog: Forrester BPM Center of Excellence

Chatbots and virtual assistants (VAs) may be built on artificial intelligence and create customer experiences through digital personas, but the success you realize from them will depend in large part on your ability to account for the real and human aspects of their deployment, intra-organizational impact, and customer orientation. Start by treating your bots and […]

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