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PayPal Is Acquiring Honey To Increase Its Stickiness With Consumers

Blog: Forrester BPM Center of Excellence

(Get it? Sticky!) It’s PayPal’s largest acquisition to date. PayPal’s core value proposition is in alleviating shoppers’ concerns about providing personal financial information during the online checkout process – and that remains as valuable as ever. But here’s what the Honey acquisition means for PayPal moving forward: The Honey acquisition extends PayPal’s role in the […]

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