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Pass The Sticks: Brands Should Take The Gaming Controller

Blog: Forrester BPM Center of Excellence

Gaming isn’t niche anymore; it’s mainstream. And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his parents’ basement. In my interview with Casey Campbell, managing director, North America, at Gameloft, he said, “Almost every demographic is playing in some regard.” Our data corroborates this: Forrester’s Media […]

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