Pass The Sticks: Brands Should Take The Gaming Controller
Blog: Forrester BPM Center of Excellence
Gaming isn’t niche anymore; it’s mainstream. And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his parents’ basement. In my interview with Casey Campbell, managing director, North America, at Gameloft, he said, “Almost every demographic is playing in some regard.” Our data corroborates this: Forrester’s Media […]
Leave a Comment
You must be logged in to post a comment.