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Pandemic Got Your Marketing Plans Down? Pivot to People-Led Planning

Blog: Forrester BPM Center of Excellence

COVID-19 has disrupted school, summer vacations, birthdays, weddings– you name it. It has been equally unforgiving to marketers, whose carefully crafted marketing plans became irrelevant amid store closures, erratic shopping trends, and supply shortages. If there’s one upside to the pandemic, at least it’s pushing marketers to reevaluate their marketing planning processes. Even the most […]

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