Our relationship to technology isn’t only utilitarian.

It is also emotional.

Technology empowers us, it amplifies us in the world, and gives us super powers.

Maybe productivity is a not just a function of the design, but also of our attachment to it.

And maybe that emotional connection best expresses itself aesthetically - in personalisation, decoration and symbols of individuality.

And just maybe the reverse applies and standardising, commoditising, and depersonalising technology degrades the productivity of those who have to use it.