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Order Up: Starbucks Rewards Changes Signal A Renewed Focus On Profitable Loyalty

Blog: Forrester BPM Center of Excellence

As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly 29 million active members and over half of Starbucks sales are driven through the program. Starbucks Rewards members collect “stars” for every purchase they make, redeemable for free drinks, food, […]

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