Blog Posts Process Management

Oh, How I Love Thee. Brand Preference Measurement Goes Deeper Than Awareness.

Blog: Forrester BPM Center of Excellence

We all understand the feeling of love, whether we’re thinking of family, romance, or a favorite food. When talking about brands, we call that love – preference. It’s the deepest connection that’s reserved for a select group and is based on trust. Whether you’re early in the process of building a brand or managing a […]

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