Oh, How I Love Thee. Brand Preference Measurement Goes Deeper Than Awareness.
Blog: Forrester BPM Center of Excellence
We all understand the feeling of love, whether we’re thinking of family, romance, or a favorite food. When talking about brands, we call that love – preference. It’s the deepest connection that’s reserved for a select group and is based on trust. Whether you’re early in the process of building a brand or managing a […]