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Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks

Blog: Forrester BPM Center of Excellence

As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-Generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand-safety pitfalls. Retail owned and operated properties like displays in a Walgreens, audio broadcast in a Wal-mart store or a banner ad on […]

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